Sex sells

Sunday's News of the World really got me thinking. Nearly every page was "I slept with...(X celebrity)" The reason I brought this paper was because I was told Lewis Hamilton had his first kiss and tell in there. I went to school with Lewis and we have remained friends ever since. I spoke to him to see what he thought and also to congratulate him on his success that day(he came 2nd again at Monaco). Thing was he didn't know about the article and told me that it was lies anyway. He couldn't believe a girl who was 2 years below him at school had done this. How could that girl firstly make that up just for money and secondly obviously not care how it might affect Lewis and his current girlfriend's relationship? I then turned the page to see Imogen from Big Brother on all fours saying how she had slept with Russel Brand. Is this now what people will lower themselves to in order to get in or stay in the spotlight-sex?